So, one of the main keys to online success is traffic.The top secretis that if you can get enough visitors to your site who are looking for what you have to offer, even a very poorly designed web site will make money.
There are two types of online advertising - Free and Paid. Let's take a look first at some ways to get free traffic to your site.
Free Advertising:
Article marketing is one of the best free advertising methods available. You can write an article on the key topic of your web site and include a link to your site using the keywords you want to rank for (hyperlinked) in your resource box at the bottom of your article. You can then then submit it to several of the ezine directories, like Ezine Articles, Go Articles, Article City, etc.,creating quality backlinks to your site.
Google loves lots of quality backlinks and will reward you with a higher ranking in its searchengine. A first page listing on Google is going to help greatly in driving traffic to web site content for free. This is known as organic traffic.
However, you must have content on your site that is optimized for the keywords you want to rank for. This is known as Search Engine Optimization or SEO. It's very difficult to get ranked in the search engines without it. It's much easier and much more profitable for you in the long run, if you have content on your site targeted to the specific keywords you are trying to rank for in the search engines.
The best free methods for generating targeted, keyword specific, incoming links to your website, is posting on blogs, posting on forums, using social bookmarking sites like Facebook, Twitter and StumbleUpon, (just a few of the many) and of course, writing and submitting articles.
Paid Advertising:
Some people either do not like to write or feel that they lack the ability to write a good article. They may find it difficult to come up with topics to write about. Others simply do not want to take the time that it takes and would rather pay for the traffic to their site or offer. The old adage About time is money is the mindset here.
There are several types of paid advertising on the internet. You can purchase solo ads in ezines or newsletters, classified ads, pay per click, which can be very expensive and not for beginners, or banner ads.
The success or failure of your paid advertising will ultimately depend on how targeted your audience is, click through rates and, believe it or not, whether or not your ad actually gets shown. This is not a problem with cost per click, but can be with some solo ad sites. Not every site that accepts advertising is dedicated to your success.
When purchasing advertising it pays to only use sources of advertising that are proven to get results before spending your hard earned money on ads that might not even be shown as many times as you have paid for.
So, you have a choice to make about driving traffic to web site content or offers. Will it be free or paid or perhaps some of both.
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Article Source: www.articlesnatch.com